April 17th, 2009
CFO.Com and HR: 2009
I have taken my time on this one. This is the “don’t trust HR” article. My first reaction was that the good folks at Human Capitalist had nailed the right reaction. Don’t whine; do. HR doesn’t have a reputation that matters – only you do. Bang. Done.
I have decided to whine anyway. Professor Beatty is wrong on this one. Not because he believes that you shouldn’t trust HR or because he thinks that we don’t focus on the right things. He is wrong because his point of view lacks sophistication. His work here just isn’t very good.
I don’t take that lightly. Professor Beatty’s CV on the Rutgers School of Management web site is very impressive and filled with achievements that I would love to have – but don’t. Prof. Beatty appears to be substantive as a thinker, consultant and doer within the profession. I hope to meet this guy one day – I bet I will learn something if I do.
Prof. Beatty lacks sophistication in his criticism here however, because he fails to account for the range of business models and profiles across organizations. Organizations have different human capital needs because they economic and market profiles. Some are labor intensive; others are not so much. Some organizations really do rely on a few people at the top and the rest of the organization is, sad to say, low-value-added. Other organizations however have massive people needs and quantity is inextricably linked as a driver of value with quality. The real truth, the A+ essay, might be that some organizations are hetrogenius and actually have more than one set of characteristics. In other words – for some organizations the focus on broad-based employee satisfaction might be just right. For others, a focus on fewer high achievers might be right.
The better question is how well do you understand the economic model and risk of the organization relative to people. HumanMarkets did a post last March on this point relative to benchmarking, “Benchmarking isn’t wrong, it’s sometimes just dumb” The point is that saying a myopic focus on top performers is a cliched and narrow as “employee satisfaction is always good.”
Here’s an example – if your business is about availability and volume – 24/7/365 maybe having a large number of competent people is exactly what you want. It’s the toll collector model. They can’t make change much better than the other guy. The difference in accuracy rates from the best to the median, is, I am guessing fairly narrow. (Customer spots it right away too.) Friendly and service oriented – ehh, not so important – certainly not compared to smooth pavement. The point is that the road, the physical asset is where the value is. Even maintenance workers only have a small degree of variation in what they do to make the road valuable. A few engineers and planners do the value planning around the physical asset but even then, it is the fact that there is an army spread out of a couple hundred miles of concrete that matters more.
Better work on this point for Professor Beatty might be to start with an excellent piece by McKinsey. Their argument is that best metric to understand the quality of most businesses is “profit per employee“. They make a great case for this metric and for the fact that some businesses are modeled on the competitive proposition that higher profits are their KPI while for others (they cite Walmart) having a boat load of employees at an acceptable albeit low level of profitability works. The article is premised on research about the incredible increase in the portion of market capitalization that is made up of intangibles rather than hard capital assets. Intangibles are largely what people bring to the business table.
I would have been OK with the Professor and CFO.com if they had said something like, HR can’t be trusted because they should be the principle drivers of identifying, measuring and enhancing return on talent as measured through profits per employee and they aren’t. HR doesn’t think in terms of a return measure or on about financial and outcomes measures relative to the contribution of the workforce. HR is too concerned about subjective indications of a productive workforce and not enough about quantifying objective measures of productivity and therefore can’t be trusted.
The fact is that the article and the work misses the opportunity to really focus HR issues on driving value for the organization. They miss the need for more quantification – especially when trying to make a bridge to finance. The article misses that HR manages risk and is a market player. Instead, the article basically says that you should not trust HR because they focus on the wrong soft, subjective measure. Professor – that is not the solution to the problem, that is just substituting one for the other.
There is a market for professionals who can figure out the methods, resources and management of building intangible value as measured by profit by employee. It’s the market for great HR people.



