August 17th, 2010
Authentic – A Year Later
About a year ago I wrote about “communications climate“. The idea was that some periods, maybe all periods, have a communications sensibility that needs to be respected. The premise was the that the “Obama Effect”, from our then, brand-new President, demanded “authenticity” in communication.
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I thought it was worth checking in after a year to see if that observation held true. It does, but there is a foundational truth. Competence matters. Prior to being able to ride the wave of a communication culture like authenticity, you need to know what you are talking about and you need to get stuff done. Authenticity is a great theme of promise; it is a great theme of the here and now as well. If you are in the here and now however, it must be based in competence or it sounds too much like poetry. Poets are great inspiration, but do not themselves lead, as poets.
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Authentic
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Political commentators are spending a lot of time on the question of how successful the President’s administration has been. I think it is fair to say that many agree that the President has achieved a great deal of his legislative agenda – health care, financial reform and the stimulus package. These are facts – they are done. Reasonable people can argue as to whether they are smart or effective. There also seems to be however a sense that the public is simply not satisfied that legislative achievement is improving their day to day life. “Stuff” is getting done; stuff that I care about, may or may not be getting done. The economy is still very weak; the Deep Water Horizon spill is still not technically stopped and it is not clear where the spilled oil is. The fact is that the President is not popular right now with the American public.
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So here is my take on the mood. Authenticity is actually more important that it was last year. It remains the key to credibility and gaining audience engagement. The learning for me from last year is that getting done is always more important than getting said – nothing profound there. However, it is also possible that the more articulate and elegant the communication, the narrower the room for error in the execution of the tasks at hand. The opportunity may be that the people get that economic life in this country is more difficult than it has been for some time. People get that some problems are intractable and resist simplistic or easy solutions. People get that life is hard. If you call that out early as part of your communication, the expectation becomes less about the outcome alone and becomes about the quality and wisdom of the effort. If doing is better than saying, even saying authentically; trying is better than not trying.
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The best lesson I can think of about how authenticity needs the credible foundation of executing well, is former BP CEO Tony Hayward very authentically telling us that he “wants my life back.”
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The HR lesson maybe that transparency of motivation and clarity and openness about execution complements your authenticity. Your employees will respect it and it may provide you some cover when some of the news or the action is unpleasant and unwelcome. What has not changed is that great communications still matters and is at the heart of great HR.


